Customer Twin Screening
Packaging Kopi Arabika Toba
Customer Twin Profile
Sustainable Traveler
Illustrative Persona — Prototype persona derived from literature-informed and illustrative customer characteristics.
Illustrative persona — final segments require primary customer research.
- Age
- 25-40
- Travel Behavior
- Seeks environmentally responsible products while traveling.
- Priorities
- Environmental responsibilityReusabilityMinimal packaging
- Concerns
- GreenwashingExcessive packagingHigh price
Evaluating CFG-024
Recycled Kraft Paper · Batak Gorga · Rp55.000
Customer Acceptance = (Purchase Intention + Packaging Attractiveness + Price Acceptance + Cultural Authenticity) / 4. Perceived Sustainability is tracked separately to avoid double-counting against the Sustainability Index.
Reason: Combination of batak gorga visual identity, cultural story, and recycled kraft paper provides strong simulated appeal.
Concern: Price may reduce acceptance among price-sensitive buyers.
Main Uncertainty: Actual willingness-to-pay has not yet been empirically measured.
Evidence Layer
What this evaluation is and isn't grounded in
Main Uncertainty: Actual willingness-to-pay has not yet been empirically measured.
Customer Twin Architecture
Simplified conceptual pipeline