Customer Twin Screening

Packaging Kopi Arabika Toba

Simulated Customer Twin — Demo Data

Customer Twin Profile

Sustainable Traveler

Illustrative Persona — Prototype

Illustrative Persona — Prototype persona derived from literature-informed and illustrative customer characteristics.

Illustrative persona — final segments require primary customer research.

Age
25-40
Travel Behavior
Seeks environmentally responsible products while traveling.
Priorities
Environmental responsibilityReusabilityMinimal packaging
Concerns
GreenwashingExcessive packagingHigh price

Evaluating CFG-002

Recycled Kraft Paper · Minimal Lake Toba · Rp45.000

Purchase Intention3.7 / 5
Packaging Attractiveness4.0 / 5
Price Acceptance3.4 / 5
Cultural Authenticity3.5 / 5
Perceived Sustainability4.3 / 5
Customer Acceptance3.7 / 5

Customer Acceptance = (Purchase Intention + Packaging Attractiveness + Price Acceptance + Cultural Authenticity) / 4. Perceived Sustainability is tracked separately to avoid double-counting against the Sustainability Index.

CONSIDEREvidence Sufficiency: LOW

Reason: Moderate simulated appeal; some attributes (design, material, or price) balance each other out.

Concern: Material cost may require supplier verification before production.

Main Uncertainty: Actual willingness-to-pay has not yet been empirically measured.

Evidence Layer

What this evaluation is and isn't grounded in

Persona informationProduct attributesSustainable packaging literatureUser-provided product evidence
Evidence SufficiencyLOW

Main Uncertainty: Actual willingness-to-pay has not yet been empirically measured.

Customer Twin Architecture

Simplified conceptual pipeline

Customer Evidence→Persona Profile→Structured Evaluation Prompt→Simulated Customer Twin→Configuration Evaluation→Score + Rationale→Human Calibration