Green Acceptance Sweet Spot & Recommendation
R_i = 50% Customer Acceptance + 50% Sustainability
Green Acceptance Sweet Spot
Priority Testing Zone — calibration pending, using Customer Twin Acceptance only
Calibration pending — Y-axis currently shows Customer Twin Acceptance, not calibrated human acceptance.
Priority Concepts
CFG-004
Recycled Kraft Paper · Modern Ulos · Rp65.000
Sustainability
66/100
Customer Acceptance
70/100
Evidence Sufficiency
LOW
Confidence
Low
Main Strengths
- + strong cultural authenticity
- + high packaging attractiveness
Main Trade-offs
- − higher price point
- − limited empirical evidence on willingness-to-pay
- − low evidence sufficiency from Customer Twin screening
Strong product attribute evidence, but no primary customer validation yet.
CFG-008
Recycled Kraft Paper · Modern Ulos · Rp75.000
Sustainability
67/100
Customer Acceptance
68/100
Evidence Sufficiency
LOW
Confidence
Low
Main Strengths
- + strong cultural authenticity
- + high packaging attractiveness
Main Trade-offs
- − higher price point
- − limited empirical evidence on willingness-to-pay
- − low evidence sufficiency from Customer Twin screening
Strong product attribute evidence, but no primary customer validation yet.
CFG-007
Recycled Kraft Paper · Modern Ulos · Rp75.000
Sustainability
66/100
Customer Acceptance
63/100
Evidence Sufficiency
LOW
Confidence
Low
Main Strengths
- + strong cultural authenticity
- + high packaging attractiveness
Main Trade-offs
- − higher price point
- − limited empirical evidence on willingness-to-pay
- − low evidence sufficiency from Customer Twin screening
Strong product attribute evidence, but no primary customer validation yet.
Product Comparison
Prototype simulation results
| Concept | Material | Design | Price | Sustainability | Acceptance | Decision | Next Action |
|---|---|---|---|---|---|---|---|
| CFG-004 | Recycled Kraft Paper | Modern Ulos | Rp65.000 | 66/100 | 70/100 | CONSIDER | Collect More Evidence |
| CFG-008 | Recycled Kraft Paper | Modern Ulos | Rp75.000 | 67/100 | 68/100 | CONSIDER | Collect More Evidence |
| CFG-007 | Recycled Kraft Paper | Modern Ulos | Rp75.000 | 66/100 | 63/100 | CONSIDER | Collect More Evidence |
Why MCDM?
The product concept space contains multiple alternatives evaluated across competing criteria. A transparent multi-criteria decision rule is therefore used for prototype screening.
Prototype method: Weighted Sum Model. Future research: AHP, data-driven weighting, or TOPSIS comparison.