Decision Trace
Why was this concept shortlisted?
Concept #1 — CFG-004
Recycled Kraft Paper · Modern Ulos · Rp65.000
70
Customer Acceptance
66
Sustainability
68
Decision Score
Main Strengths
- + strong cultural authenticity
- + high packaging attractiveness
Main Trade-offs
- − higher price point
- − limited empirical evidence on willingness-to-pay
- − low evidence sufficiency from Customer Twin screening
Evidence Sufficiency: LOWLow Evidence
Strong product attribute evidence, but no primary customer validation yet.
Decision
“Priority for Collect More Evidence”
Not “Best Product” or “Optimal Product” — this is a screening priority, not a final claim.
Decision Rule: R = 50% × Acceptance + 50% × Sustainability