Customer Twin Screening
Gift Box Ulos Mini
Customer Twin Profile
Sustainable Traveler
Illustrative Persona — Prototype persona derived from literature-informed and illustrative customer characteristics.
Illustrative persona — final segments require primary customer research.
- Age
- 25-40
- Travel Behavior
- Seeks environmentally responsible products while traveling.
- Priorities
- Environmental responsibilityReusabilityMinimal packaging
- Concerns
- GreenwashingExcessive packagingHigh price
Evaluating CFG-016
Recycled Kraft Paper · Lake Toba Minimal · Rp75.000
Customer Acceptance = (Purchase Intention + Packaging Attractiveness + Price Acceptance + Cultural Authenticity) / 4. Perceived Sustainability is tracked separately to avoid double-counting against the Sustainability Index.
Reason: Moderate simulated appeal; some attributes (design, material, or price) balance each other out.
Concern: Price may reduce acceptance among price-sensitive buyers.
Main Uncertainty: Actual willingness-to-pay has not yet been empirically measured.
Evidence Layer
What this evaluation is and isn't grounded in
Main Uncertainty: Actual willingness-to-pay has not yet been empirically measured.
Customer Twin Architecture
Simplified conceptual pipeline